November 11 is Pepero Day here in Korea. It’s not a public holiday (red day as it is called here) but just a commercial holiday celebrated by Koreans by giving boxes of Pepero to their loved ones. Pepero is a cookie stick, dipped in chocolate syrup and is manufactured by Lotte in South Korea. It’s quite similar to Jack n’ Jill Chocolate Pretzels we have back home in the Philippines.
November 11 was chosen because when written as 11.11, it resembles four, long Pepero sticks. This is such a good marketing strategy for Lotte Company – making a holiday named after their product.
Few days before Pepero Day, supermarkets and bakeries display Pepero boxes, chocolates, flowers, stuffed toys and gift sets and most of the time, sell them at discounted prices. Currently, the regular price of Pepero is 1,200 won per box.
Some Koreans especially young teenagers love to make customized Pepero sticks and handmade chocolates for Pepero Day. It is also a fun activity for children. DIY Pepero and chocolate kits are available at the grocery stores.
Pepero Day 2017
My husband is not into sweets so I made some special Pepero sticks for him. I asked him to try this “new variant” and as expected, he loved it! 🙂
This year, Pepero Day fell on a Saturday. Since it was a rest day for both of us, Hubby and I decided to take an afternoon walk in the park because that’s what we like to do in Autumn.
I wanted to stay at the park a little bit longer but it felt colder than expected, so we just went on to our next stop. We headed to Qoo-Qoo for a buffet dinner. It was my first time to try this buffet chain and I must say, it is much better than Ashley.
That’s all for my blog update today! So tired and sleepy already. Thanks for dropping by! Happy Pepero Day, everyone! 🙂
